Rado vs Longines
Both are Swatch Group brands at similar prices. Rado specialises in high-tech ceramic and modern design; Longines in classic, heritage-driven watches.
Choose Rado if
you want a scratch-resistant ceramic watch with a modern look
Choose Longines if
you want a classic or vintage-inspired Swiss watch
Side by side
| Rado | Longines | |
|---|---|---|
| Founded | 1917 | 1832 |
| Based in | Switzerland | Switzerland |
| Owned by | Swatch Group | Swatch Group |
| Tier | Entry luxury | Entry luxury |
| Watches measured | 6 | 17 |
| List prices | $1,800–$4,250 | $1,500–$3,850 |
| Median list price | $2,300 | $2,600 |
| Mechanical | 100% | 93% |
| Sapphire crystal | 100% | 100% |
| Median case | 38.5 mm | 39 mm |
| Median lug-to-lug | 45.5 mm | 47 mm |
| Median thickness | 12.1 mm | 10.6 mm |
| eBay ask vs list | — | 92% |
| Movements by | ETA (Rado), Rado | ETA (Longines), Longines |
Figures cover the current watches in our catalog, not each brand's full range. eBay figures are median asking prices against list price, updated daily.
Closest head-to-head matches
For each style both brands make, the two watches closest in size.
| Style | Rado | Longines | |
|---|---|---|---|
| Everyday | Rado Centrix Automatic R3001815239.5 mm · — L2L · $2,200 | Longines Spirit 40mm L3.810.4.53.640 mm · 49.7 mm L2L · $2,550 | |
| Dive | Rado Captain Cook Automatic 39mm R3222321339 mm · 45.5 mm L2L · — | Longines Legend Diver 39mm L3.764.4.06.639 mm · 47 mm L2L · $3,850 | |
| Dress | Rado True Square Automatic R2707710238 mm · — L2L · $2,450 | Longines DolceVita 28.20 x 47 Automatic L5.767.4.71.928.2 mm · 47 mm L2L · $2,000 |
Questions
- Is Rado better than Longines?
- Both are Swatch Group brands at similar prices. Rado specialises in high-tech ceramic and modern design; Longines in classic, heritage-driven watches. Choose Rado if you want a scratch-resistant ceramic watch with a modern look. Choose Longines if you want a classic or vintage-inspired Swiss watch.
- Which is more expensive, Rado or Longines?
- In our catalog the median Rado lists at $2,300 and the median Longines at $2,600. Rado ranges $1,800–$4,250; Longines ranges $1,500–$3,850.