Alternatives to the icons
For each famous watch, the watches from other brands that share its style and come within 3 mm of its case size, for less money. Every match is computed from measured specs in our catalog, so the list changes as we add watches.
- Rolex Submariner alternativesA 40 to 41 mm steel diver with a unidirectional rotating bezel, 300 m of water resistance and an Oyster bracelet.18 watches from $180 · the original from $10,050
- Rolex Explorer alternativesA plain, legible 36 to 40 mm steel watch with a 3-6-9 dial and no bezel, built to be worn anywhere.14 watches from $95 · the original from $7,900
- Rolex Datejust alternativesA 36 or 41 mm date watch with a fluted or smooth bezel and a Jubilee or Oyster bracelet, smart enough for a suit and tough enough for every day.19 watches from $265 · the original from $7,900
- Rolex Daytona alternativesA 40 mm automatic chronograph with three subdials and a tachymeter bezel, among the hardest watches to buy at retail.14 watches from $290 · the original from $16,900
- Rolex GMT-Master II alternativesA 40 mm watch with a 24-hour hand and a two-color rotating bezel to track a second time zone.15 watches from $269 · the original from $12,000
- Rolex Oyster Perpetual alternativesRolex's simplest watch: time only, no date, a smooth bezel and a steel Oyster bracelet, from 28 to 41 mm.17 watches from $265 · the original from $6,200
- Rolex Day-Date alternativesThe 36 or 40 mm precious-metal watch that spells out the day across the top of the dial, on the President bracelet.19 watches from $265 · the original from $49,100
- Omega Speedmaster alternativesThe Moonwatch: a 42 mm chronograph with a tachymeter bezel and, in its classic form, a hand-wound movement.13 watches from $180 · the original from $6,300
- Omega Seamaster alternativesOmega's dive line, led by the 42 mm Diver 300M with its wave dial and helium valve.17 watches from $85 · the original from $6,700
- Audemars Piguet Royal Oak alternativesGérald Genta's 1972 octagonal steel sports watch, with its screwed bezel, tapisserie dial and a bracelet that flows out of the case.13 watches from $170
- Patek Philippe Nautilus alternativesGenta's porthole-shaped sports watch from 1976, with a horizontally embossed dial and an integrated bracelet, and waiting lists to match.13 watches from $170
- Tudor Black Bay alternativesTudor's vintage-styled diver with snowflake hands, a big crown and 200 m of water resistance, led by the 41 mm Black Bay.15 watches from $85 · the original from $5,325