Watch Almanac

Longines vs Tissot

Longines sits above Tissot in the Swatch Group. Tissot is the value pick; Longines costs two to three times more for nicer finishing, exclusive movements and a more prestigious name.

Choose Longines if

you want an entry-luxury watch and can spend $1,500 or more

Choose Tissot if

you want the best Swiss value under $1,000

Side by side

LonginesTissot
Founded18321853
Based inSwitzerlandSwitzerland
Owned bySwatch GroupSwatch Group
TierEntry luxuryAffordable Swiss
Watches measured1721
List prices$1,500–$3,850$350–$2,150
Median list price$2,600$795
Mechanical93%56%
Sapphire crystal100%100%
Median case39 mm39 mm
Median lug-to-lug47 mm47 mm
Median thickness10.6 mm10.4 mm
eBay ask vs list92%83%
Movements byETA (Longines), LonginesTissot, ETA (Tissot), ETA

Figures cover the current watches in our catalog, not each brand's full range. eBay figures are median asking prices against list price, updated daily.

Closest head-to-head matches

For each style both brands make, the two watches closest in size.

StyleLonginesTissot
EverydayLongines Conquest 38mm L3.720.4.92.638 mm · 46.8 mm L2L · —Tissot Visodate 39mm T157.407.11.041.0039 mm · 47 mm L2L · $950
DressLongines Master Collection 39mm (2026) L2.949.4.73.639 mm · 46.1 mm L2L · $2,650Tissot Ballade 39mm COSC T156.408.11.033.0039 mm · — L2L · $1,100
DiveLongines HydroConquest 39mm (2026) L3.779.4.56.639 mm · 48.1 mm L2L · $2,200Tissot Seastar 1000 Powermatic 80 40mm T120.807.11.051.0040 mm · 46 mm L2L · $875
RectangularLongines DolceVita 20.8 x 32 L5.255.4.71.620.8 mm · 32 mm L2L · $1,650Tissot Lovely Square 20x20mm T058.109.11.041.0120 mm · — L2L · $400

Questions

Is Longines better than Tissot?
Longines sits above Tissot in the Swatch Group. Tissot is the value pick; Longines costs two to three times more for nicer finishing, exclusive movements and a more prestigious name. Choose Longines if you want an entry-luxury watch and can spend $1,500 or more. Choose Tissot if you want the best Swiss value under $1,000.
Which is more expensive, Longines or Tissot?
In our catalog the median Longines lists at $2,600 and the median Tissot at $795. Longines ranges $1,500–$3,850; Tissot ranges $350–$2,150.
Which holds its value better, Longines or Tissot?
On eBay, Longines watches ask a median 92% of list and Tissot watches 83%, across the references we track daily, so Longines holds value better.