Watch Almanac

Entry luxury

Is Longines a good watch brand?

Yes. Longines is the most affordable way into a genuinely prestigious Swiss name, with exclusive movements, long power reserves and some of the best vintage reissues anywhere.

Below, the numbers behind that: 17 current Longines watches we've measured, what they use inside, and what they sell for once they're used.

List prices
$1,500–$3,850
median $2,600
Mechanical
93%
of 14 with a known movement
Sapphire crystal
100%
eBay ask vs list
92%
#7 of 18 brands

What Longines does well

  • Exclusive Swatch Group movements with silicon hairsprings on many models
  • Heritage reissues like the Legend Diver and Spirit
  • Huge history, from 1832

What to watch out for

  • Resale is weaker than Omega or Rolex
  • Some collections lean conservative

Is Longines a luxury brand?

Yes, at the entry level. Within the Swatch Group, Longines sits above Tissot and Hamilton and below Omega.

What's inside

Of the 14 Longines watches we've measured with a known movement: 13 automatic and 1 quartz. The movements are made by ETA (Longines) (8) and Longines (6).

See every movement on its caliber page.

Do Longines watches hold their value?

Across the 7 Longines references we track on eBay every day, the median asking price is 92% of list. That puts Longines at #7 of 18 brands we track; the typical brand is at 88%. That's strong: you lose little if you sell.

Asking prices, not sold prices, from live eBay listings. See the market tracker for every reference.

Where to start with Longines

Or see every Longines watch with its measurements.

Questions

Is Longines a good watch brand?
Yes. Longines is the most affordable way into a genuinely prestigious Swiss name, with exclusive movements, long power reserves and some of the best vintage reissues anywhere.
Is Longines a luxury brand?
Yes, at the entry level. Within the Swatch Group, Longines sits above Tissot and Hamilton and below Omega.
Do Longines watches hold their value?
On eBay, Longines watches are listed at a median 92% of their list price, across the 7 references we track daily. That ranks 7 of 18 brands we track; the median brand is at 88%.
Where are Longines watches made?
Longines is based in Switzerland and was founded in 1832, owned by Swatch Group. Of the Longines watches we've measured, the movements come from ETA (Longines) (8), Longines (6).