Bulova price list (Oct 2026)
US retail prices for 7 current Bulova watches, cheapest first, with the size of each. The entry point is the Bulova Sutton Rectangular at $350. These are US retail prices; they change often, and dealers and the pre-owned market can be well above or below them.
Starting price by model
Every Bulova watch by price
| Watch | Reference | Case | Lug-to-lug | US retail |
|---|---|---|---|---|
| Sutton Rectangular | 96B442 | 29 mm | 41 mm | $350 |
| Frank Sinatra The Very Thought Of You | 96B461 | 30 mm | 45 mm | $495 |
| Hack Watch 38mm | 96A246 | 38 mm | 47 mm | $495 |
| Super Seville | 96B440 | 37.5 mm | 42.3 mm | $695 |
| Oceanographer Devil Diver 41mm | 96B350 | 41 mm | — | $825 |
| Lunar Pilot Chronograph 43.5mm | 98K112 | 43.5 mm | 51 mm | $895 |
| Maquina Automatic | 98A321 | 40 mm | — | $950 |
US retail prices from Bulova's site and launch announcements, last checked Oct 2026. Each watch's page lists its sources.
Questions
- What is the cheapest Bulova watch?
- Of the current Bulova watches we track, the Bulova Sutton Rectangular (96B442) has the lowest US retail price at $350 as of Oct 2026.
- How much does a Bulova watch cost?
- Current Bulova watches in our list retail from $350 to $950 in the US, depending on model, material and complication.
- How much is a Bulova Classic Sutton?
- The Bulova Classic Sutton starts at $350 US retail.
- How much is a Bulova Frank Sinatra?
- The Bulova Frank Sinatra starts at $495 US retail.
- How much is a Bulova Hack?
- The Bulova Hack starts at $495 US retail.
All Bulova watches and sizes · Cheapest Bulova watches · Other brands' price lists