Luxury
Is TAG Heuer a good watch brand?
Yes, with caveats. TAG Heuer has real racing and chronograph history and makes excellent Carreras and Monacos, but its quartz models are expensive for quartz and resale is softer than Omega's.
Below, the numbers behind that: 8 current TAG Heuer watches we've measured, what they use inside, and what they sell for once they're used.
What TAG Heuer does well
- Chronograph heritage: the Monaco and Carrera
- In-house Heuer 02 chronograph movement
- Strong brand recognition
What to watch out for
- Quartz models carry luxury prices
- Resale value trails Rolex and Omega
Is TAG Heuer a luxury brand?
Yes. TAG Heuer is an LVMH-owned luxury brand, though its quartz Aquaracers and Formula 1s start near entry-level prices.
What's inside
Of the 8 TAG Heuer watches we've measured with a known movement: 7 automatic and 1 solar. The movements are made by TAG Heuer (8).
See every movement on its caliber page.
Where to start with TAG Heuer
- TAG Heuer Carrera Date 39 WBN2110.BA0639
$3,700 list
39 mm case · — lug-to-lug · automatic
- TAG Heuer Monaco Chronograph 39 CBL2113.FC6177
$8,300 list
39 mm case · 47.4 mm lug-to-lug · automatic
- TAG Heuer Aquaracer Professional 300 Date 42 WBP5110.BA0013
$4,350 list · $3,843 on eBay
42 mm case · 48 mm lug-to-lug · automatic
Questions
- Is TAG Heuer a good watch brand?
- Yes, with caveats. TAG Heuer has real racing and chronograph history and makes excellent Carreras and Monacos, but its quartz models are expensive for quartz and resale is softer than Omega's.
- Is TAG Heuer a luxury brand?
- Yes. TAG Heuer is an LVMH-owned luxury brand, though its quartz Aquaracers and Formula 1s start near entry-level prices.
- Where are TAG Heuer watches made?
- TAG Heuer is based in Switzerland and was founded in 1860, owned by LVMH. Of the TAG Heuer watches we've measured, the movements come from TAG Heuer (8).