Watch Almanac

Luxury

Is Breitling a good watch brand?

Yes. Breitling makes serious, in-house chronographs and aviation watches with real history, though its prices have climbed and its watches tend to run large.

Below, the numbers behind that: 9 current Breitling watches we've measured, what they use inside, and what they sell for once they're used.

List prices
$5,550–$10,700
median $5,850
Mechanical
100%
of 9 with a known movement
Sapphire crystal
100%
eBay ask vs list
70%
#15 of 18 brands

What Breitling does well

  • In-house B01 chronograph
  • Navitimer slide-rule heritage
  • Chronometer certification on every watch

What to watch out for

  • Many models are big and heavy
  • Steep list prices and moderate resale

Is Breitling a luxury brand?

Yes. Breitling is a Swiss luxury brand; most models are $5,000 to $10,000.

What's inside

Of the 9 Breitling watches we've measured with a known movement: 9 automatic. The movements are made by Breitling (9).

See every movement on its caliber page.

Do Breitling watches hold their value?

Across the 6 Breitling references we track on eBay every day, the median asking price is 70% of list. That puts Breitling at #15 of 18 brands we track; the typical brand is at 88%. That's typical for a watch: expect to give up about 30% if you sell.

Asking prices, not sold prices, from live eBay listings. See the market tracker for every reference.

Where to start with Breitling

Or see every Breitling watch with its measurements.

Questions

Is Breitling a good watch brand?
Yes. Breitling makes serious, in-house chronographs and aviation watches with real history, though its prices have climbed and its watches tend to run large.
Is Breitling a luxury brand?
Yes. Breitling is a Swiss luxury brand; most models are $5,000 to $10,000.
Do Breitling watches hold their value?
On eBay, Breitling watches are listed at a median 70% of their list price, across the 6 references we track daily. That ranks 15 of 18 brands we track; the median brand is at 88%.
Where are Breitling watches made?
Breitling is based in Switzerland and was founded in 1884, owned by Partners Group. Of the Breitling watches we've measured, the movements come from Breitling (9).