Luxury
Is Breitling a good watch brand?
Yes. Breitling makes serious, in-house chronographs and aviation watches with real history, though its prices have climbed and its watches tend to run large.
Below, the numbers behind that: 9 current Breitling watches we've measured, what they use inside, and what they sell for once they're used.
What Breitling does well
- In-house B01 chronograph
- Navitimer slide-rule heritage
- Chronometer certification on every watch
What to watch out for
- Many models are big and heavy
- Steep list prices and moderate resale
Is Breitling a luxury brand?
Yes. Breitling is a Swiss luxury brand; most models are $5,000 to $10,000.
What's inside
Of the 9 Breitling watches we've measured with a known movement: 9 automatic. The movements are made by Breitling (9).
See every movement on its caliber page.
Do Breitling watches hold their value?
Across the 6 Breitling references we track on eBay every day, the median asking price is 70% of list. That puts Breitling at #15 of 18 brands we track; the typical brand is at 88%. That's typical for a watch: expect to give up about 30% if you sell.
Asking prices, not sold prices, from live eBay listings. See the market tracker for every reference.
Where to start with Breitling
- Breitling Navitimer B01 Chronograph 41 AB0139211B1A1
$10,700 list · $7,999 on eBay
41 mm case · 47 mm lug-to-lug · automatic
- Breitling Superocean Automatic 42 A17375E71C1S1
$5,700 list · $4,229 on eBay
42 mm case · 47.7 mm lug-to-lug · automatic
- Breitling Chronomat B01 42 AB0134101B1A1
$9,550 list · $7,640 on eBay
42 mm case · 50.5 mm lug-to-lug · automatic
Questions
- Is Breitling a good watch brand?
- Yes. Breitling makes serious, in-house chronographs and aviation watches with real history, though its prices have climbed and its watches tend to run large.
- Is Breitling a luxury brand?
- Yes. Breitling is a Swiss luxury brand; most models are $5,000 to $10,000.
- Do Breitling watches hold their value?
- On eBay, Breitling watches are listed at a median 70% of their list price, across the 6 references we track daily. That ranks 15 of 18 brands we track; the median brand is at 88%.
- Where are Breitling watches made?
- Breitling is based in Switzerland and was founded in 1884, owned by Partners Group. Of the Breitling watches we've measured, the movements come from Breitling (9).