Where are Movado watches made?

Movado is based in Switzerland and was founded in 1881, owned by Movado Group. Of the Movado watches we've measured, the movements come from Movado (4), Sellita (3).

Fashion brand

Is Movado a good watch brand?

It depends what you want. Movado makes a famous design, the dot-at-12 Museum dial, and decent Swiss quartz watches, but enthusiasts see it as a design and gift brand rather than serious watchmaking.

Below, the numbers behind that: 7 current Movado watches we've measured, what they use inside, and what they sell for once they're used.

List prices

$650–$2,495

median $1,295

Mechanical

43%

of 7 with a known movement

Sapphire crystal

86%

eBay ask vs list

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not enough data yet

What Movado does well

The Museum dial is a genuine design classic, in the Museum of Modern Art's collection
Swiss made, with clean, minimal styling

What to watch out for

Mostly quartz movements at prices where mechanical alternatives exist
Weak resale value

Is Movado a luxury brand?

It's marketed as affordable luxury, but most Movado watches are Swiss quartz at a few hundred dollars. Its parent, Movado Group, also makes licensed fashion watches.

What's inside

Of the 7 Movado watches we've measured with a known movement: 4 quartz and 3 automatic. The movements are made by Movado (4) and Sellita (3).

See every movement on its caliber page.

Where to start with Movado

Movado Museum Classic 40mm 0607269
$650 list · $430 on eBay
40 mm case · — lug-to-lug · quartz
Movado BOLD Quest 40mm 3601223
$750 list
40 mm case · — lug-to-lug · quartz
Movado Heritage 1917 Automatic 3650253
$1,595 list
35 mm case · 45.2 mm lug-to-lug · automatic

Or see every Movado watch with its measurements.

Questions

Is Movado a good watch brand?: It depends what you want. Movado makes a famous design, the dot-at-12 Museum dial, and decent Swiss quartz watches, but enthusiasts see it as a design and gift brand rather than serious watchmaking.
Is Movado a luxury brand?: It's marketed as affordable luxury, but most Movado watches are Swiss quartz at a few hundred dollars. Its parent, Movado Group, also makes licensed fashion watches.
Where are Movado watches made?: Movado is based in Switzerland and was founded in 1881, owned by Movado Group. Of the Movado watches we've measured, the movements come from Movado (4), Sellita (3).