Fashion brand
Is Swatch a good watch brand?
Yes, as a fun watch. Swatch makes colourful, cheap Swiss watches, and the MoonSwatch and Scuba Fifty Fathoms put famous designs on your wrist for a few hundred dollars.
Below, the numbers behind that: 6 current Swatch watches we've measured, what they use inside, and what they sell for once they're used.
List prices
$95–$445
median $280
Mechanical
40%
of 5 with a known movement
Sapphire crystal
0%
eBay ask vs list
—
not enough data yet
What Swatch does well
- Low prices and bold designs
- Collaborations with Omega and Blancpain
- Sistem51 is a fully automated automatic movement
What to watch out for
- Sistem51 movements are sealed and can't be serviced
- Bioceramic and plastic cases feel light
Is Swatch a luxury brand?
No. Swatch is a playful, inexpensive brand, though its parent, the Swatch Group, owns Omega, Breguet and Blancpain.
What's inside
Of the 5 Swatch watches we've measured with a known movement: 3 quartz and 2 automatic. The movements are made by Swatch (5).
See every movement on its caliber page.
Where to start with Swatch
- Swatch Omega x Swatch MoonSwatch Mission to Mars SO33R100
$300 list
42 mm case · 47.3 mm lug-to-lug · quartz
- Swatch Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Atlantic Ocean SO35A100
$445 list · $571 on eBay
42.3 mm case · 48 mm lug-to-lug · automatic
Questions
- Is Swatch a good watch brand?
- Yes, as a fun watch. Swatch makes colourful, cheap Swiss watches, and the MoonSwatch and Scuba Fifty Fathoms put famous designs on your wrist for a few hundred dollars.
- Is Swatch a luxury brand?
- No. Swatch is a playful, inexpensive brand, though its parent, the Swatch Group, owns Omega, Breguet and Blancpain.
- Where are Swatch watches made?
- Swatch is based in Switzerland and was founded in 1983, owned by The Swatch Group. Of the Swatch watches we've measured, the movements come from Swatch (5).