Affordable Swiss
Is Mido a good watch brand?
Yes. Mido is the Swatch Group's quiet value brand: the same Powermatic 80 platform as Tissot, often with chronometer certification and nicer finishing, for under $1,500.
Below, the numbers behind that: 7 current Mido watches we've measured, what they use inside, and what they sell for once they're used.
List prices
$1,120–$1,440
median $1,360
Mechanical
100%
of 6 with a known movement
Sapphire crystal
100%
eBay ask vs list
—
not enough data yet
What Mido does well
- 80-hour movements, many COSC-certified
- Distinctive designs like the Ocean Star and Multifort
What to watch out for
- Less well-known, so resale is low
- Fewer dealers in the US
Is Mido a luxury brand?
No. Mido is an affordable Swiss brand, a little above Tissot.
What's inside
Of the 6 Mido watches we've measured with a known movement: 6 automatic. The movements are made by ETA (Mido) (5) and Mido (1).
See every movement on its caliber page.
Where to start with Mido
- Mido Ocean Star 200C M042.430.11.041.00
$1,360 list · $1,040 on eBay
42.5 mm case · — lug-to-lug · automatic
- Mido Multifort TV Big Date M049.526.11.041.00
$1,440 list
40 mm case · — lug-to-lug · automatic
- Mido Commander Big Date M021.626.11.031.00
$1,120 list
42 mm case · 45 mm lug-to-lug · automatic
Questions
- Is Mido a good watch brand?
- Yes. Mido is the Swatch Group's quiet value brand: the same Powermatic 80 platform as Tissot, often with chronometer certification and nicer finishing, for under $1,500.
- Is Mido a luxury brand?
- No. Mido is an affordable Swiss brand, a little above Tissot.
- Where are Mido watches made?
- Mido is based in Switzerland and was founded in 1918, owned by Swatch Group. Of the Mido watches we've measured, the movements come from ETA (Mido) (5), Mido (1).