Watch Almanac

Brand service center

Watches of Switzerland

Plano showroom offering full servicing and overhauls for Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier and Seiko watches.

Watches of Switzerland in Plano, located inside the Windrose Ave. retail center, handles full service and overhaul work on a wide range of luxury watch brands. The shop services Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier and Seiko, covering everything from mechanical movement work to case and bracelet refinishing typical of brand-level servicing.

The shop says it is an authorized service center for Rolex, Omega, Tudor, Breitling and Cartier, which means warranty-eligible servicing for those brands can generally be arranged through official channels rather than third-party repair. For Seiko and TAG Heuer, service is offered without that authorized designation, so it's worth asking at drop-off what level of work applies to those pieces.

As a retail showroom tied to a global watch group, this location also sells new and certified pre-owned watches alongside its service counter, so walking in with a repair need means dealing with staff accustomed to both sales and aftercare. Given the price tier and brand roster, this is geared toward higher-end timepieces rather than general battery-and-strap work on mixed brands.

Hours run seven days a week, with Monday through Saturday open from 11am to 7pm and Sunday from noon to 6pm, making it easier to drop off or pick up a watch without needing a weekday-only visit. For specifics on turnaround time, loaner watches, or whether a particular repair falls under warranty service, contacting the shop directly is the way to confirm before bringing a watch in.

Brands and credentials

Says it is authorized for
Rolex, Omega, Tudor, Breitling, Cartier
Brands serviced
Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier, Seiko

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does this location service Rolex watches?
Yes, Rolex is one of the brands serviced here, and the shop says it is an authorized Rolex service center, though this claim should be confirmed directly with staff.
Can I get a battery change for a non-luxury watch here?
The listed brands serviced are Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier and Seiko, so this shop is oriented toward higher-end brand servicing rather than general battery replacement for other watch types.
What are the store hours?
The shop is open Monday through Saturday from 11am to 7pm and Sunday from noon to 6pm.
Is an appointment needed to drop off a watch for service?
This isn't specified in the available information, so it's best to call ahead at (214) 494-4241 to confirm booking requirements.
How much does a full service cost?
No service pricing is listed here; contact the shop directly for a quote, as it operates in the higher price tier typical of authorized brand service.

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