Watch Almanac

Independent watchmaker

Time Square Watch Shops

Independent watchmaker in Greendale, Milwaukee, handling battery changes, bracelet sizing and repairs for Seiko, Citizen, Casio, Timex, Fossil and other brands.

Time Square Watch Shops is an independent watchmaker located at 5300 S 76th St in Greendale, part of the greater Milwaukee area. The shop's day-to-day work centers on battery replacement and bracelet sizing, the kind of maintenance most watch owners need sooner or later.

The shop lists Seiko and Grand Seiko repair work among its specialties, alongside service on Casio, Skagen, Fossil, Tense, Disney, Timex, Citizen and Kenneth Cole watches. That's a mix geared toward everyday quartz and fashion watches as well as Seiko's mechanical and Grand Seiko lines, rather than a boutique focused solely on luxury Swiss brands.

As an independent operation, Time Square Watch Shops is not a brand-run boutique; any claims about brand authorization would be the shop's own and worth confirming directly if that matters for your watch's warranty.

The shop keeps long hours for a repair business, open from 10am to 8pm Monday through Saturday and 11am to 6pm on Sunday, which makes it easier to drop off or pick up a watch outside a typical 9-to-5 schedule. It falls in the lower-to-mid price tier for the area. For anything beyond a battery swap or bracelet adjustment, it's worth calling ahead at (414) 421-8463 to confirm the shop can handle your specific model and to ask about cost and turnaround before you make the trip.

Brands and credentials

Brands serviced
Casio, Seiko, Skagen, Fossil, Tense, Disney, Timex, Citizen, Kenneth Cole

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does Time Square Watch Shops do battery replacements?
Yes, battery replacement is one of its core listed services.
Can they resize my watch bracelet?
Yes, bracelet sizing is listed among the shop's services.
Which brands can they service?
The shop services Casio, Seiko, Skagen, Fossil, Tense, Disney, Timex, Citizen and Kenneth Cole watches, with Seiko and Grand Seiko repair noted as a specialty.
What are the shop's hours?
It's open 10am to 8pm Monday through Saturday and 11am to 6pm on Sunday.
How much will a repair cost and how long will it take?
Pricing and turnaround aren't listed online, so it's best to call (414) 421-8463 to ask about cost and timing for your specific watch.

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