Watch Almanac

Jeweler with a watchmaker

Rogers Jewelry

Reno jewelry store with an in-house watchmaker that handles TAG Heuer, Seiko and Grand Seiko repairs plus full-service overhauls.

Rogers Jewelry in Reno is primarily a jewelry store, but it keeps a watchmaker on staff for repair work, placing it under the full service and overhaul category rather than just battery swaps. The shop services Seiko and Grand Seiko watches, and the shop says it is an authorized TAG Heuer service center, which is worth confirming directly if that matters for warranty work.

Beyond TAG Heuer and Seiko, the bench also handles pieces tied to the store's bridal and fine jewelry lines, including TACORI, A. JAFFE and Fire & Ice, which suggests the watchmaker is used to working alongside the jewelry side of the business rather than running a standalone repair counter. That mix is typical of a jeweler-with-watchmaker setup: expect a sales floor up front and repair intake handled through staff rather than a dedicated watch repair window.

The Reno location sits at 6520 S Virginia St and is open Monday through Saturday from 10 AM to 6 PM, closed Sundays. Price tier is mid-range for the area. Appointments can be booked through the store's website, which is worth doing if the visit is specifically for a watch repair rather than a jewelry purchase, since staff time may be split between both.

For anything beyond a battery change or a quick service check, it's worth calling ahead at (775) 851-8555 to confirm turnaround time and whether the specific watch brand or model falls within what the in-house watchmaker handles, since the shop's public-facing details lean more toward bridal jewelry than watch repair specifics.

Brands and credentials

Says it is authorized for
TAG Heuer
Brands serviced
TACORI, A. JAFFE, Fire & Ice, Seiko

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does Rogers Jewelry repair Seiko watches?
Yes, Seiko and Grand Seiko repair is listed among the shop's watch services.
Is Rogers Jewelry an authorized TAG Heuer repair center?
The shop says it is authorized for TAG Heuer service, though this claim isn't independently verified, so confirming directly with the store is a good idea.
What are the store's hours?
Monday through Saturday from 10 AM to 6 PM, closed on Sundays.
Can I book an appointment for a watch repair?
The store offers appointment booking through its website, which is useful to secure a time slot for repair work since the shop also handles jewelry sales.
What other brands does the watchmaker service?
Besides TAG Heuer and Seiko, the shop services watches and jewelry tied to TACORI, A. JAFFE and Fire & Ice lines.

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