Swatch price list (Oct 2026)
US retail prices for 6 current Swatch watches, cheapest first, with the size of each. The entry point is the Swatch Blue Rebel at $95. These are US retail prices; they change often, and dealers and the pre-owned market can be well above or below them.
Starting price by model
Every Swatch watch by price
| Watch | Reference | Case | Lug-to-lug | US retail |
|---|---|---|---|---|
| Blue Rebel | SO29N704 | 41 mm | 47.4 mm | $95 |
| C-Black | SB03B100 | 47 mm | 44.8 mm | $155 |
| Sistem Boreal | YIS401GC | 42 mm | 50.6 mm | $260 |
| Omega x Swatch MoonSwatch Mission to Mars | SO33R100 | 42 mm | 47.3 mm | $300 |
| Omega x Swatch MoonSwatch Mission to the Moon | SO33M100 | 42 mm | 47.3 mm | $300 |
| Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Atlantic Ocean | SO35A100 | 42.3 mm | 48 mm | $445 |
US retail prices from Swatch's site and launch announcements, last checked Oct 2026. Each watch's page lists its sources.
Questions
- What is the cheapest Swatch watch?
- Of the current Swatch watches we track, the Swatch Blue Rebel (SO29N704) has the lowest US retail price at $95 as of Oct 2026.
- How much does a Swatch watch cost?
- Current Swatch watches in our list retail from $95 to $445 in the US, depending on model, material and complication.
- How much is a Swatch New Gent?
- The Swatch New Gent starts at $95 US retail.
- How much is a Swatch Big Bold?
- The Swatch Big Bold starts at $155 US retail.
- How much is a Swatch Sistem51 Irony?
- The Swatch Sistem51 Irony starts at $260 US retail.
All Swatch watches and sizes · Cheapest Swatch watches · Other brands' price lists