Studio Underd0g

Studio Underd0g is a British watch brand founded by designer Richard Benc, who officially launched it in March 2021. Benc studied product design, started his career designing character watches, and later worked at Braun. The brand grew from a small proof-of-concept release to producing thousands of watches a year.

Underd0g debuted with the 01 Series Chronograph, and both its 01 and 02 Series use hand-wound movements. Its designs are playful and colorful, with dials inspired by food, fruit and everyday experiences. The watches are assembled and tested in Great Britain: Underd0g bought its UK assembly partner, Horologium, to improve quality control and manufacturing, and in December 2025 that workshop became Underd0g Manufacture.