Serica

Serica is a French watch brand founded in Paris in 2019 by Jérôme Burgert and Gabriel Vachette. It makes Swiss-made mechanical watches that it designs as instruments, with each collection meant for a specific use. Models are named by reference number rather than by name.

The main lines are the Réf. 6190, the Réf. 5303 dive watch, the Réf. 8315 GMT (introduced in 2022) and the Réf. 1174 Parade, which uses a stadium-shaped case. Since 2023 the 5303 has used the chronometer-certified M100 calibre and a soft-iron antimagnetic inner case. In 2025 Serica released the 5303 PLD, developed with the association of French Navy mine-clearance divers. On Serica's own store in October 2026, watches were priced from €1,090 for the 6190 to €2,090 for the 8315.