Brew

Brew Watch Co. is an American watch brand founded by industrial designer Jonathan Ferrer, who previously worked for watch companies including Movado. Ferrer funded the first production through a Kickstarter campaign in early 2015, which drew more than 140 backers and nearly $40,000 in pledges. The watches are designed in New York City, and Ferrer has said he designed the first Brew watches in a café.

The coffee theme runs through the designs: the Metric's dial highlights the optimal time window for pulling an espresso shot. Brew cases are CNC-machined from 316L stainless steel and finished by hand. Current collections are the Metric, Super Metric, Metric Lite and Retrograph. On Brew's US store in October 2026, watches were priced from $375 for Metric Lite models to $495 for Metric chronographs.