Watch Almanac

Jeweler with a watchmaker

Underwood Jewelers

Underwood Jewelers in San Marco, Jacksonville keeps a watchmaker on-site for battery changes, full servicing and case/bracelet polishing on Rolex, Omega

Underwood Jewelers is a long-running San Marco jewelry store on San Marco Blvd with a watchmaker working on-site rather than sending watches out. Day-to-day work covers battery replacement, full service and overhaul, and case and bracelet polishing.

The shop services Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier and Seiko watches, so it's a reasonable stop for routine maintenance or a repair on any of those brands, not just Rolex. Underwood's also says it is an Official Rolex Jeweler and authorized service center for the brand, a claim worth confirming directly with the store if that status matters for your particular watch or warranty situation.

The business holds membership in the American Gem Society, a credential tied to ethical and educational standards for jewelers rather than watchmaking specifically. Pricing sits in the mid-to-upper range for the market, though no specific service costs are listed, so getting a quote for your watch before dropping it off is the way to go.

The store is open Monday through Saturday, with slightly shorter hours on Saturday, and closed Sundays. Given the range of brands serviced and the on-site watchmaker, it's a workable option whether you need a quick battery swap or a full overhaul with polishing.

Services

  • Battery replacement
  • Full service and overhaul
  • Case and bracelet polishing
  • Watchmaker on site

Brands and credentials

Says it is authorized for
Rolex
Brands serviced
Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier, Seiko
Certifications
American Gem Society

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does Underwood Jewelers do battery replacements?
Yes, battery replacement is listed among the services offered.
Which watch brands can they service?
They service Rolex, Omega, Tudor, TAG Heuer, Breitling, Cartier and Seiko.
Is Underwood Jewelers an authorized Rolex service center?
The shop describes itself as an Official Rolex Jeweler and authorized service center; confirm the specifics of that status directly with them.
What are the shop's hours?
It's open 10:00 am to 5:30 pm Monday through Friday, 10:00 am to 5:00 pm on Saturday, and closed Sunday.
Can they polish a watch case and bracelet?
Yes, case and bracelet polishing is offered alongside their repair and service work.

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