Watch Almanac

Jeweler with a watchmaker

The Gold & Diamond Center

A St. Petersburg jeweler with an on-site watchmaker handling full service, polishing and vintage repair for Rolex, Omega and Cartier watches.

The Gold & Diamond Center is a jewelry store in the North East Park area of St. Petersburg that keeps a watchmaker on site rather than sending repairs out. That in-house setup covers full service and overhaul work, case and bracelet polishing, and repairs on vintage pieces, with Rolex, Omega and Cartier named as the brands the shop services.

The shop says it is an authorized service center for Rolex, Omega and Cartier, though that status is a claim made by the business itself and not something we've independently verified. For owners of those three brands, it's worth asking directly what parts and documentation they use for warranty-relevant service.

As a jeweler that also does watch work, the shop sits at the higher end of the price scale among the repair shops in this directory, though no specific service or battery prices are listed on site, so it's worth calling ahead for a quote on your particular model.

The store is at 222 37th Ave N in St. Petersburg and is open Monday through Saturday, with slightly shorter hours on Saturday and closed Sundays. Given that it combines jewelry retail with watch repair, bringing your watch in during store hours for an in-person look is the straightforward way to get a turnaround estimate, since none is published.

Services

  • Full service and overhaul
  • Vintage watch repair
  • Case and bracelet polishing
  • Watchmaker on site

Brands and credentials

Says it is authorized for
Rolex, Omega, Cartier
Brands serviced
Rolex, Omega, Cartier

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does The Gold & Diamond Center work on Rolex watches?
Yes, Rolex is one of the brands they service, alongside Omega and Cartier, and the shop says it holds authorized status for all three, though that claim isn't independently verified.
Is there an on-site watchmaker?
Yes, the shop keeps a watchmaker on site rather than outsourcing repairs.
Can they handle a vintage watch?
Vintage repair is listed among their services, so older pieces are within scope.
How much does a full service cost?
No specific pricing is published; the shop is in the higher price tier for repair shops in this directory, so call ahead for a quote on your model.
What are the opening hours?
Monday through Friday 10am to 6pm, Saturday 10am to 5pm, and closed on Sundays.

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