Independent watchmaker
Michael LaScala
Independent Atlanta watchmaker inside Americas Mart handling Rolex, TAG Heuer and Cartier service, battery changes and case polishing, full service from $350.
Michael LaScala runs a father-and-son watch repair business on the 8th floor of Building 3 in Atlanta's Americas Mart (Apparel Mart), a spot they've held since 1991. The shop works on Rolex, TAG Heuer and Cartier, covering everything from a quick battery swap to a full movement service and case/bracelet polishing, with an on-site watchmaker handling the work rather than sending it out.
Pricing starts at $350 for a basic full service and $15 for a battery replacement, with any extra parts or labor discussed with the customer before work proceeds. The shop says it is an authorized service center for Rolex, TAG Heuer, and Cartier, though that status is a claim made by the business and isn't independently verified here.
Because the shop sits inside a secured market building, visitors need a pass to get in. The usual process is to contact LaScala ahead of time with your full name so they can register you, then check in at the second-floor registration desk and show ID before being directed up to the 8th floor. Appointments can be booked online, by phone, or by text, and the shop prefers to inspect a watch in person before quoting the final cost of any repair.
Services
- Battery replacement from $15
- Full service and overhaul from $350
- Case and bracelet polishing
- Watchmaker on site
Brands and credentials
- Authorized service for
- Rolex, TAG Heuer, Cartier
- Brands serviced
- Rolex, TAG Heuer, Cartier
From the shop's own website. Confirm an authorization with the brand before sending in a watch under warranty.
Questions
- Do I need an appointment?
- You can book online, call, or text ahead of time; walk-ins are possible but the shop prefers to inspect the watch in person before confirming cost.
- How do I get into the building?
- Contact the shop beforehand with your full name so they can add you to the building's access system, then check in at the second-floor registration desk with ID and ask for Michael LaScala; you'll be directed to the 8th floor.
- How much does a battery change or full service cost?
- A battery replacement runs about $15, and a full service starts at $350; the shop says any additional parts or work will be discussed with you before proceeding.
- Which brands does this shop work on?
- They service Rolex, TAG Heuer, and Cartier, and the shop states it is an authorized center for those three brands, though that claim isn't independently confirmed.
- Can they fix a scratched or dull case?
- Yes, polishing and refinishing is offered, either alone or combined with a full service.
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