Watch Almanac

Jeweler with a watchmaker

Magic Touch Jewelry and Watch Repair

Mission Valley jeweler with an on-site CW21 watchmaker offering same-day battery, crystal, and polish work on Rolex, Cartier, TAG Heuer, Breitling, Seiko.

Magic Touch Jewelry and Watch Repair sits in the Friars Mission Center at 5658 Mission Center Road, and it runs with a watchmaker on-site who holds AWCI's CW21 certification. That's the credential to look for if a shop claims real bench training rather than just a battery drawer.

The bench work covers the basics most owners need: battery replacement, crystal replacement, and case and bracelet polishing, plus full service and overhaul for more involved jobs. Brands named on the shop's own list include Rolex, Cartier, TAG Heuer, Breitling, Movado, Citizen, Seiko, Bulova, and MOMO Design, and the shop states it services all brands beyond that list as well. Turnaround on standard work such as battery swaps is same day.

Because this is a jewelry store with a watchmaker rather than a dedicated watch-only operation, the same counter also handles ring sizing, stone setting, chain repair, engraving, and pearl restringing, so it's a reasonable stop if someone is dropping off a watch and a piece of jewelry together.

Hours run 10 a.m. to 5 p.m. Monday through Friday and 11 a.m. to 5 p.m. on Saturday, with the shop closed Sunday. No pricing is published on the page, so anyone with a specific repair in mind should call ahead and confirm cost and whether the job can be done same day or needs to be left.

Services

  • Battery replacement
  • Case and bracelet polishing
  • Crystal replacement
  • Watchmaker on site

Brands and credentials

Brands serviced
Rolex, Cartier, TAG Heuer, Breitling, Movado, Citizen, Seiko, Bulova, MOMO Design
Certifications
AWCI CW21
Turnaround
same day

From the shop's own website, not checked with the brands. Confirm an authorization with the brand before sending in a watch under warranty.

Questions

Does this shop replace watch batteries the same day?
Yes, battery replacement is listed as a same-day service.
What watch brands does Magic Touch work on?
The shop lists Rolex, Cartier, TAG Heuer, Breitling, Movado, Citizen, Seiko, Bulova, and MOMO Design, and states it services other brands as well.
Is there an on-site watchmaker?
Yes, the shop has a watchmaker on-site who holds AWCI CW21 certification.
What are the shop's hours?
It's open 10 a.m. to 5 p.m. Monday through Friday and 11 a.m. to 5 p.m. on Saturday, closed Sundays.
How much does a repair or battery change cost?
No prices are listed on the shop's page, so it's best to call (619) 260-1700 to confirm cost for a specific watch.

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